Okay. Logos. As the great Michael Bierut once said: “Logos are overrated.” And they are. No doubt about it. Logo is essentially the representation of a company, a brand. A good looking logo doesn’t reflect the quality of the product nor does it affect the trustworthiness of the brand. You can’t judge a brand by its …

As a regular Vietjet’s customer, I can’t help but get frustrated whenever I need to use their website to book a ticket or check the flight’s schedule. Due to their poorly-designed interface and not-so-natural UX, the website is not only unhelpful to customers, it also shows the lack of attention to the brand’s image. So, …