Portfolio Category: Video

Shortlisted for: Mumbrella Award for Culture Mumbrella Creative Agency of the Year

Background: Thuyền Xưa fish sauce, one of our main retainer accounts, is made with only two natural ingredients straight from the sea. They wanted to launch the product in a market awash with fish sauce brands and fish sauce advertising. Insight: Mums always want the best of things for her family. Not necessarily the most…

Background: Skittles wanted to make a noise in Vietnam and get more people to try their product after many failed launch attempts. We identified our primary target audience as gloomy 18 to 25-year olds. Insight: Vietnam gets around 5,000mm rain annually, but it never gets any rainbows. Idea: In the true spirit of Skittles, we…