California Fitness & Yoga is one of the most well known, highest class gym and yoga centers in Vietnam with the mission to be a place where fitness, fashion and entertainment merge in a healthy high energy environment. From the music and lighting to the state-of-the art equipment and world class instructors, every detail has been meticulously prepared to provide the greatest possible experience.
To continue to reaffirm their leading position, CFYC launched their ‘We Are California’ campaign in 2020 with a gang of celebrities. Each celebrity represent each of the service that CFYC provides.
We chose the neon shape designs and colors for the coolest, trendiest, and highest class look, which is what CFYC has. Together with the low-key photography, each key visual presents the strong, determinate, and focus demeanor of each celebrity.
