Agreca’s a start-up coffee brand located in the northern mountainous area of Vietnam. Wanting to expand the market and attracting younger customers with higher income, the owner asked to redesign their label to communicate better with the younger potential customers yet keeping the authenticity and purity of the coffee’s origin.
The old design’s looks and feels are quite old-fashioned and hard to stand out among all the new and exciting ones currently on the market.
New design: The coffee sack texture as the background tells the customers that the coffee is 100% real, straight from farms and nurtured carefully by Vietnamese farmers. Brand name and product name are centered and spaced widely conveying the modern feels. Both of these elements create a contrast between old and new, rusty and clean, hidden and exciting.
The back side tells a story of the coffee’s origin. A simple, easy-to-read typeface was used suitable for the content.
Final product: front
Final product: back
